Is Too Much Sometimes Too Little?
Now I hope some of you may have read my blog before, and understand that I’m a normal person, trying to interact a business with the world in the same way as every other social manager is trying to do. There is no golden key to getting your company known, it is down to perseverance, commitment and a want to do well. Something I’m learning more and more everyday.
Im not an expert blogger or social media expert and I dont claim to be. Im not someone who will guarantee anything. However, I am someone who is always learning, developing, and trying to put what I’ve learned and read into practice. Everything currently gone through my blog have been things that I learned myself. Not things that I pretend to do, or pretend to know. You can take a look at YieldKit and our social stance in the market, and you will see we aren’t the highest rated, we don’t have the highest Klout score or the most Facebook fans, BUT I am learning and doing.
Now this may seem a strange way to start a post, but I wanted to put you in context of how I view what I do.
When I first started I was scared of writing. I was scared of making the wrong mistake, posting content that would be wrong, inaccurate and what would eventually get me berated by the surplus of dedicated social media and marketing ‚experts’ out there.
I eased off and took my time to enter the social world. It was a scary prospect, the chance to potentially ruin a company by one wrong post.
Over time though things changed. I focused, read and followed. I mean I followed a lot. I wanted to know what others were doing. For hours I could sit on Hootsuite reading the posts coming through, trying to understand, trying to find that key ingredient to make something go viral.
I was amazed by how much content could be pushed through a single stream, how people scheduled all of their work to be out, pretending to look real. Certain users would push so much content that I was amazed. Wow look at him, he has 20,000 followers and pushes out 8 tweets an hour, he’s a genius.
From here I learned a very valuable lesson. Too much can certainly be a mistake.
It took me time to realise, but social streams really are majorly majorly important. At the beginning I thought they were used as a fad, and most of the real work came from SEO and alternative advertising such as Ad-Sense. But no, you’re a brand, an identity. The reason for your interaction with users, is ultimately, to CONVERT. Why spend all day pushing out 8 tweets an hour from poor sources? Where is the conversion? When do people even have time to convert into a user of your service when they dont even have enough time to read all of your tweets during the working day. Creating a social profile and upholding it is amazing and something a marketer should be proud of, but whats the point if your filling the world with un-needed, drudged out content whilst not reaping the rewards for your company or self.
In recent times some services have been getting pounded through the Twitter streams, and one (which is an absolute PET HATE of mine) is StumbleUpon.
There are a few users who I previously followed (dont worry names wont be mentioned) that would fill my Twitter feed so much with content from StumbleUpon that I just had to remove them. These said users were greatly represented in the social media world, but they were sending me OUT OF DATE content, sometimes by 2 years!
I took my time to click on their links and check it out at the beginning. They posted interesting headlines which grabbed my eye, and then by the time StumbleUpon loaded, I realised I was reading something no one in the world cared about or could even use now. What a pity? They lost a follower, a potential user of their product, a potential reader of their blog, a potential user who clicks their affiliate link.
Im not saying over interaction is a bad thing but it depends entirely on how you do it. Direct interaction creates a bond from both a business and social outlook. Spamming content to thousands of people per hour may create a few re-tweets, but if the content is off and old, then you will create a user like me…someone who unfollows you, let alone someone who goes to your website and converts.
This whole post was created to say that sometimes it isn’t about how much you say, it is what and how you say it. Make sure you’re engaging your audience and using your social media to its full potential. Dont put people off and make them leave your network.