All kinds of information can be found in the web. When you type a certain keyword in any search engine you will easily get hundreds of resource materials. However, not everything you read in the web is reliable. This is the reason why search engines like Google have been very particular in analyzing relevant web content. The release of Penguin and Panda updates from Google shows the importance of noteworthy content in the web. Here are five reasons why you should prioritize content strategy this year.
Social media referrals will continue to grow.
With more and more people becoming dependent on social media for information, referrals via the same platform will also increase. Also known as word of “mouse” marketing, being popular in the web is just a click away. However, to be worth sharing or retweeting you need to have high quality content that benefits readers.
Search engine scrutiny.
Google already set the ball rolling with its Google Penguin and Panda updates. This means that keywords alone are not valuable anymore. For example, if you write about “vintage graphic design” you need to provide more relevant information about it other than stuffing your article repeatedly with the same phrase. Google can now detect this and in the future more complex programs will be released to ensure that the worldwide web provides credible information.
People whose lives are practically entwined with the internet are educated people. In short, you can’t fool them. These readers are looking for compelling and helpful content that will benefit them. The length of your blog or article doesn’t matter as long as the content is unique, interesting, and significant. Keep in mind that you are communicating to readers who have access to other sources in the web. Thus, your content needs to stand out from the rest.
Sustainability in the industry.
The web is the place where cut-throat competition happens. Almost all brands are leveraging on the web for the promotion of their business. If you’re in the food business, having your menu in your website will not be enough. You need to have enticing quality content in your site so that people come back and visit such as recipes, health tips, etc. You need to do the same in your social networking sites. Post fresh content regularly with helpful insights to your readers. Your presence in the web is as good as your presence in the industry and this can only be sustained by remarkable content.
Success in consistency.
Having excellent content puts your reputation a notch higher than your competitors. Having the ability to regularly come up with new content that excites your reader makes you the top of mind resource for your customers. The great thing about being able to provide consistent quality content is that it makes you reliable and relevant. People will even wait for your two cents worth every time a related issue to your expertise comes up. In a world where trends shift every second, you need consistent presence and this can only be accomplished successfully if you’re providing consistent noteworthy content.
This year, more developments will happen in the web. You need to be able to future-proof your site by being original and staying true to your identity. The content you provide to web users will define your tenure in the competitive cyber world. Know what your readers need and respond to it. Do not be afraid to take risks in providing out of the box content. Connect to your readers and sustain their interest. Be very particular with your grammar, tone, and overall quality. These things speak volumes in terms of the integrity of what you’re writing about. As much as there are many challenges this year, there are also infinite opportunities for you and your business. The web is your oyster, so to speak. It has countless doors open for you but once you get in, you need to prove your worth. At the end of the day, your content is what will define your worth.
+Tony Evans is a freelance web designer, a holder of a Diploma of Management at Upskilled Australia and a mother of a beautiful daughter, Athena. She has a passion in Aerobics and cooking healthy recipes.